"Starting
A Business" Checklist
- Choose a Business
& Name
- Assess your strengths & weaknesses
- Verify right to use the name
- See if the business name is available as a domain
name
- Register the business name and get a business
certificate
- Write a Marketing
Plan
- Do Market Research
- How does your product differ form your competition
- What is your business niche
- Analyze the Market Environment
- Identify your customers
- Age
- Sex
- Income
- Occupation
- Geographic Area
- Identify your competitors
- Develop and Refine Your Product
- Product Benefits
- Product Demand
- Sales
- In-House Sales Team
- Manufacturer's Representatives
- Direct Mail
- Internet
- Telemarketing
- Trade Shows
- Distributors
- Packaging and Pricing Your Product
- Cost of Production
- Cost of Sales
- Cost of Servicing
- Cost of Distribution
- Competition Pricing
- Multiple Pricing
- Choosing Distribution Methods
- Determine your Promotion,
Advertising, and PR practices
- How Much
- Company Image
- What is your message
- Product Trends
- How to Reach Your Customers
- Procure Opportunities
- Government
- Private
- Sub Contracting
- Site &
Building Selection
- Decide on your business location
- Cost/Value
- Customer Parking
- Markets
(Location, Location,
Location)
- Loading & Unloading
- Labor Requirements
- Space Requirements
- Utilities Use & Availability Analysis
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- Select a basic support team
- Obtain Financing
- Assess your Financial Resources
- Decide to Own or Lease
- Lease
- Terms
- Renewable or Not
- Will the landlord make the necessary improvements and
capitalize the
cost
in the rent
- Do you have the right to sublet
- Identify your Financial
Risk
- Determine the Start-up
Cost
- Establish Loans (Real Estate, Machinery & Equipment,
& Working
Capital Line
- Obtain business insurance
- Fire, Extended Coverage, Burglary
- Casualty (liability, automobile)
- Life
- Key
Man
- Business Interruption
- Fringe Benefit
- Surety Bonding (if needed)
- Set up a Human Resource Program
- Begin Operating & Making Profits
- Implement & Follow your Business & Marketing Plans
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